Download Telmar's Reach & Frequency Q&A eBook

Learn the answers to hundreds of R&F & media planning questions

How many people should an advertising schedule reach, & how often? These have been fundamental questions for every media planner & buyer since the beginning of time.

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Learning how to measure, calculate, and integrate data has been an ongoing quest of advertising practitioners.

This book contains 450+ of the best R&F and related media planning questions that Telmar's Media Guru has answered.

 

Some examples:

  • What is Reach/Frequency Media Planning?
  • How do I calculate a budget for a campaign for target R/Fs?
  • How do I calculate the overall R/F for all my media campaigns combined?

Fill out the form to the right to download the document.

Download the Reach & Frequency Q&A eBookreach preview

“Telmar continues to be a trusted and reputable partner for MediaCom US. They consistently deliver a high level of service and responsiveness. Telmar’s continued focus on innovation and efforts to improve their value proposition to us make them an invaluable resource.”

RAY SHYNN

HEAD OF INSIGHTS, MEADIACOM US