Download Telmar's Reach & Frequency Q&A eBook

Learn the answers to hundreds of R&F & media planning questions

How many people should an advertising schedule reach, & how often? These have been fundamental questions for every media planner & buyer since the beginning of time.

reach preview


Learning how to measure, calculate, and integrate data has been an ongoing quest of advertising practitioners.

This book contains 450+ of the best R&F and related media planning questions that Telmar's Media Guru has answered.


Some examples:

  • What is Reach/Frequency Media Planning?
  • How do I calculate a budget for a campaign for target R/Fs?
  • How do I calculate the overall R/F for all my media campaigns combined?

Fill out the form to the right to download the document.

Download the Reach & Frequency Q&A eBookreach preview

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“We provide clients with solid tools for understanding their customers and building unique strategies for determining the best audiences across all media platforms using the data they prefer.”

- Corey Panno, President, Telmar Group inc.