Download Telmar's RFT Time Spent Whitepaper

Reach & Frequency Based On Time Spent

Produce estimates of the Reach and Frequency of natural delivery schedules at any level and against any measured demographic.

The volume of media vehicles and media categories have exploded.  Most vehicles now have audience levels that are small and therefore extremely difficult, and a new approach is needed.  Telmar's Time Spent R&F Methodology is that solution.

Time Spent Reach & Frequency Methodology

This whitepaper describes the concept behind 
Telmar's Time Spent R&F Methodology and the shift in perspective that led to this groundbreaking approach.


To view highlights from our pilot study, fill out the form to the right.

Download the RFT Concept Study

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“We provide clients with solid tools for understanding their customers and building unique strategies for determining the best audiences across all media platforms using the data they prefer.”

- Corey Panno, President, Telmar Group inc.