Download Telmar's RFT Time Spent Whitepaper

Reach & Frequency Based On Time Spent

Produce estimates of the Reach and Frequency of natural delivery schedules at any level and against any measured demographic.

The volume of media vehicles and media categories have exploded.  Most vehicles now have audience levels that are small and therefore extremely difficult, and a new approach is needed.  Telmar's Time Spent R&F Methodology is that solution.

Time Spent Reach & Frequency Methodology


This whitepaper describes the concept behind 
Telmar's Time Spent R&F Methodology and the shift in perspective that led to this groundbreaking approach.

 

To view highlights from our pilot study, fill out the form to the right.

Download the RFT Concept Study

“Telmar continues to be a trusted and reputable partner for MediaCom US. They consistently deliver a high level of service and responsiveness. Telmar’s continued focus on innovation and efforts to improve their value proposition to us make them an invaluable resource.”

RAY SHYNN

HEAD OF INSIGHTS, MEADIACOM US