Download Telmar's RFT Time Spent Whitepaper

Reach & Frequency Based On Time Spent

The volume of media vehicles & media categories has exploded.  Most vehicles now have audience levels that are small & therefore extremely difficult – if not impossible within available budgets – to measure accurately, let alone consider cross-media interaction.  A new approach is needed.  Telmar's Time Spent R&F Methodology is that solution.

This whitepaper describes the concept behind Telmar's Time Spent R&F Methodology & the shift in perspective that led to this groundbreaking approach.

To view highlights from our pilot study, fill out the form to the right.

Download the RFT Concept Study

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“We provide clients with solid tools for understanding their customers and building unique strategies for determining the best audiences across all media platforms using the data they prefer.”

- Corey Panno, President, Telmar Group inc.