Use Case

Achieve combined reach and frequency results across multiple channels

Quantifying the collective strength of different media channels, measured by different surveys, can be a real challenge faced by many media owners and sales houses. By combining audiences across multiple platforms, sales houses are able to provide a larger audience for media agencies and, at the same time, potentially increase revenue.  

With Telmar's proprietary data integration, MultibasingTM, broadcasters can combine multiple surveys to determine:

  • An accurate net reach measurement across multiple channels and platforms
  • The exclusive reach of a specific platform
  • How to increase revenue by 28%

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