Quantifying the collective strength of different media channels, measured by different surveys, can be a real challenge faced by many media owners and sales houses. By combining audiences across multiple platforms, sales houses are able to provide a larger audience for media agencies and, at the same time, potentially increase revenue.
With Telmar's proprietary data integration, MultibasingTM, broadcasters can combine multiple surveys to determine:
- An accurate net reach measurement across multiple channels and platforms
- The exclusive reach of a specific platform
- How to increase revenue by 28%
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